Looking to decrease your exposure to toxic, harmful and disruptive chemicals? A perfume switch is a great start.

Looking to decrease the toxic, harmful and disruptive chemicals your body is exposed to during daily life? A perfume ‘switch’ is a great start!

In modern times your scent or perfume has become an industrial, virtually plant-free enterprise far removed from the ‘floral’ and ‘woody’ (natural) notes and chords used to describe their aromas. Instead, modern fragrances in perfume and body care products deliver numerous petroleum-based synthetic toxins into our bodies.

Unlike food manufacturers who must list the majority of ingredients in a product, fragrance manufactures are not legally bound to. In fact many large commercial brands may claim that disclosing all ingredients will expose their secret trade-marked mystery blend and point of difference. There may well be allergens, irritants and toxins in your favourite scent that you are unaware of, so making an informed choice becomes difficult.

Whether it is an expensive boutique brand or a cheaper supermarket style brand, most commercial perfumes are likely to contain a few disturbing ingredients. Fragrance manufactures are free to blend in any number of chemicals, including a number of those defined as carcinogens by California’s Prop 65 Program and USA’s National Toxicology Program (NTP), such as pyridine, benzophenone, methyleugenol and styrene.

There are also a few hormone-disrupting chemicals regularly found in perfume, like synthetic musks and diethyl phthalate, which are associated with reproductive and fertility problems in both men and women.

Perfume may also expose you to chemicals that can trigger allergies, migraines and even kidney and liver problems in the vulnerable. There has even been research that suggests some of the toxins found in fragrances may also contribute to neurological degeneration.

So, if you are aiming to reduce the toxic load on your body and minimize daily chemical exposure, dropping perfumes and scented personal-care products from your daily routine is an essential first step.

If you haven’t found a natural alternative already – these ‘Purity’ perfume bottles are a great place to start. Local – Innovative – All Natural – Beautiful – Purity Fragrances are a unique, innovative, health conscious concept in eau de toilettes, created with love and care right here in New Zealand by founder Debbie Cope. Watch an interview with Debbie HERE https://www.tvnz.co.nz/shows/seven-sharp/clips/sweet-smell-of-success-kiwi-taking-on-the-beauty-industry-with-natural-perfume

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Free from – Ethanol, Parabens, Phthalates, Polyethylene Glycol (PEG’s) and all Synthetic fragrance. They contain New Zealand spring water, pure eco certified essential oils, an eco-cert validated preservative and natural dispersants. Nothing more. It is recommended that you shake the bottle prior to spraying to disperse the natural settlement and pure essential oils.

Fragrance Notes:
Perfectly Me – Vivacious, sensuous and alive, Perfectly Me –utterly perfect. Delight your senses with the sparkle of Rose, Ylang Ylang and Petitgrain.

My Moment – Warm, joyful and confident, My Moment – is now. Surround your senses with the lush aromas of Bergamot, White Champaca, Patchouli and Cedarwood.

Happily Mine – Graceful, charismatic and serene. Grace your body with the charming aromatic notes of Hyacinth, Jasmine and Sandalwood.

See Range 9mls – $35

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